Mindracer’s Dan Morris Discusses Sales Enablement with Andy Paul
While longer ramp times were unavoidable in the past, new technology and onboarding strategies are now making drastically shorter ramp times possible.
Dan Morris was invited to sit with the two-time, award-winning sales book author, Andy Paul, deep dive into modern sales enablement for SMB.
Sales enablement is a process of continual improvement to build an efficient way to close more deals. Typically, it involves providing your business’s sales team with the resources they need to secure contracts faster and for more wallet-share. These resources may include content, tools, knowledge, and information to sell your product or service to customers effectively.
Business Owners want a repeatable and scalable sales process, which should be straightforward when selling a great product or service. Yet most owners we speak to have tried adding salespeople, spending more money on leads, going back to the drawing board, and spending more money on things that just did not deliver that repeatable and scalable process they need.
ABOUT:
Andy Paul has built a thriving career as a sales leader, author, speaker, and consultant by rethinking the sales process.
Once the Podcast is released, we will have the link here for you to read and listen.
Sales Enablement Podcast with Andy Paul
FREE DOWNLOAD FOR ANDY PAUL LISTENERS
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