Revenue strategy, systems, and team performance
You’ve invested in growing revenue. Why isn’t it working as it should?
You have a product customers buy and ambitions to scale. But the results aren’t matching the investment, and it’s hard to know what to change first.
MindRacer helps B2B leadership teams identify what is holding revenue back, establish the priorities, and put the strategy, systems, and team capabilities in place to improve performance.
Prefer to talk it through? Book a live diagnostic
For B2B businesses with product-market fit and ambitions to scale.
There’s plenty of activity. Less clarity about what needs to change.
A difficult quarter can leave your team with several explanations and no shared priority.
- 01
You’ve added people, tools, or marketing activity, but revenue hasn’t kept pace.
- 02
Marketing and sales have different explanations for what is going wrong.
- 03
Reports show activity, but don’t give you confidence about what happens next.
- 04
Another hire or technology investment feels premature until you understand the constraint.
Before making the next investment, establish which problem it needs to solve.
How the work moves
Find the constraint. Establish the priorities. Build what’s needed.
- Step 1
Find the constraint
We look across the customer journey, commercial data, sales conversations, team, and systems. A visible symptom can have several possible causes.
- Step 2
Establish the priorities
We identify what deserves attention first, what evidence supports that decision, and what can wait.
- Step 3
Build what’s needed
Where support is needed, we help put the strategy, systems, and team capabilities into practice, with clear ownership and measures of progress.
Example
Low sales conversion might reflect poor targeting, weak qualification, unclear value, or inconsistent execution. Each calls for a different response. We investigate before recommending what to change.
The revenue diagnostic
Start with a clearer picture of your situation.
Answer a short set of questions about your growth plans, current friction, and what you’ve already tried. You’ll receive an initial summary of the areas worth investigating and the evidence that could help clarify them.
Take the revenue diagnosticBefore you start
This is a starting point based on your answers. It does not replace a review of your business data.
No account or email address is required. Answers stay in your browser session and are not sent anywhere.
Commercial judgment grounded in operating experience.
Dan Morris brings experience as a CEO, revenue leader, and advisor to B2B services and SaaS businesses. MindRacer combines that perspective with specialist support to help teams move from identifying a problem to making the changes.
Explore the experience behind our approachIngage: changing the sales conversation.
A SaaS business with a haphazard approach to sales needed structure. MindRacer mapped the pipeline, coached the team, and put in place the metrics to plan growth around capacity.
Ingage reports 5X annual recurring revenue and three times as many customers since the engagement began.
Bodhala: building the first sales team.
Bodhala engaged MindRacer as a founders-only startup. The work established how the team would sell and hire, so that a growing sales team could pursue Fortune 100 accounts.
“Since engaging MindRacer initially, Bodhala has evolved from a founders only startup to adding a growing sales team and winning millions in contract value by securing top client companies in the Fortune 100. We feel well prepared for our next stage of scale and look forward with MindRacer going forward.”
Millions in contract value won with Fortune 100 clients since the engagement began.
Raj Goyle, Co-CEO, Bodhala
Client perspective
What clients are saying.
Leaders who brought a revenue problem to MindRacer, in their own words.
Rudy Crous
CEO, Shortlyster (now Compono) · Enterprise SaaS
These are the guys you want to talk when discussing how to do Sales & BD. Mindracer takes a scientific approach to sales that really helped us to plan and grow a sales team. We had the pleasure of working together while planning expansion for SaaS platform and we were deeply impressed with the Structure and detail he shared with us. We will continue to work with them as our US expansion is critical and we see them as a key element our success.
Jay Melone
Partner, New Haircut · Enterprise Tech
We had spent the better part of 5 years trying to evolve our sales strategy, either through DIY efforts or consulting firms. Nothing worked well. Then, in the span of 2 months, Mindracer helped us identify gaps in our sales process, recruit and hire key missing people and align our team around an inspiring, actionable strategy. What a difference Mindracer has made.
Raj Goyle
Co-CEO, Bodhala · Enterprise SaaS
Since engaging MindRacer initially, Bodhala has evolved from a founders only startup to adding a growing sales team and winning millions in contract value by securing top client companies in the Fortune 100. We feel well prepared for our next stage of scale and look forward with MindRacer going forward.
More recommendations
Rob Ripp
CEO, Fintelligent
Dan helped us take a hard look at our services business, clarify our ideal client, and craft a focused offer that resonates. With his ACQUIRE sales process, we rolled out a structured approach that aligned the entire team—and as a result, our monthly revenue has doubled in the past year. Dan’s insight, support, and strategic thinking made all the difference.
Tom Agnew
CEO and Founder, Brafton and contentmarketing.ai
When we hired a pro sales team, I thought it would be all relief and relaxation. But at first it just felt like a loss of control.
What fixed it wasn’t trust, but process. Working with Dan Morris, we built an insanely detailed framework outlining how we qualified, priced, handed off, etc. That’s when I stopped second-guessing and we started ramping headcount and reps.
From a LinkedIn post.
Jiffy Iuen
Client, strategic sales engagement
Wonderful engagement with the team at Mindracer. We were able to get a concrete action plan at a quick pace that was simple and actionable right away. They worked within our perimeters to offer the best suggestions as opposed to dreaming up scenarios that wouldn’t work for our team. If you need strategic sales help, this is your team.
Kelly Campbell
Consciousness Leaders
Highly knowledgeable and results-focused, Dan and his team are top notch! Whether you’re learning to crawl or ready for the full sprint, Mindracer is brilliant to work with to address any sales challenge.
Leader at eviFile
HubSpot sales process and reporting project
We had been utilising HubSpot for a number of years but struggling to map the sales process and reporting to add maximum value to the sales team. Dan and Cody worked intensively with the team to understand the process, re-map the data, enhance the sales process within HubSpot and deliver real value in a new reporting suite. An excellent project with real value in the results. We will continue to work with them closely as we expand our services and usage of HubSpot to help us improve our go-to-market approach.
Leader at ENP Environmental
CRM and sales pipeline project
The Mindracer team went above and beyond to help streamline our company sales process! They created a personalized CRM for our bidding team and helped in refining our sales process/pipeline. Their implementation of a repeatable sales system in our CRM has been a tremendous benefit to our team. I would recommend Mindracer Consulting to any business looking to accelerate lead flow/sales activities and look forward to working with them on future projects!
Leader at Sabre Integrated
About a year of sales systems work
I’ve worked with Mindracer for about 1-year and have been thrilled with the results. My business experienced double-digit growth last year; growth that was largely due to the systems and processes Mindracer helped us develop.
I recommend Dan and his team.
Leader at Ingage
Sales process and market focus
The Mindracer team helped us lock down on our sales process, refine our market focus, and built confidence in our team from discovery through to close. From VP level guidance to tactical sales operations, the team proved highly valuable during our engagement.
Leader at Salience
Six-month sales process engagement
I worked with Mindracer for 6 months with superb results, Dan helped streamline process and rethink how we approach the sale process overall. Great team to work with, great results, would recommend to anyone.
Leader at Verdigris
Working with the MindRacer team
Everyone I’ve had the pleasure to work with on Dan’s team is responsive, proactive, strategic and value add.
Duff Ferguson
Director of Marketing, QuikStor
Dan has the right playbooks for solving thorny sales problems that crop up at growing B2B companies. Any founder would benefit from his sage guidance on identifying sales frictions, fixing CRM issues, incorporating AI into the process, hiring and training the sales team and more. Dan is also a well-balanced leader who shares knowledge freely and is fun and inspiring to work with.
Lou Kotsinis
Team lead, BCS Impact
You know those seemingly impossible business challenges that every business leader has to face? Those are the things that Dan and the team at Mindracer help you solve. I turn to him for guidance on sales development, staffing of key positions, and business operations. Dan himself has grown businesses from the ground up, so he knows whereof he speaks. I try to surround myself with people who give honest, appropriate and useful feedback, that’s Mindracer in a nutshell. Highly recommended.
Paul Chianese
Element 46 startup incubator
We had the pleasure of having Dan speak to our startup incubator (Element46.org) on the topic of ‘How To Sell’ and the knowledge we acquired from this session was top notch.
A true sales guru. 100% recommend.
Paul went on to be co-founder at Kick.com.
Terence Finn
Healthcare SaaS product leader
I’ve sold big and small clients and have had salespeople work for me. I say this only to share that I learned a ton from Dan and I think any sales leader/team would benefit from his insights.
Let’s examine what’s holding revenue back.
Bring the situation, what you’ve already tried, and the decisions you’re facing. We’ll explore the likely constraints and discuss what deserves attention next.