We Build Revenue Growth Systems Alongside Founders
We work with company leaders who need their revenue teams to deliver excellent outcomes. We are the only firm that combines the human judgement and hands on support of an exited CEO further enabled by AI to deliver an exceptional commercial outcome for clients. We move clients quickly from where they are to a repeatable, team‑run and AI enhanced growth engine.
Who We Serve
Our clients are founders of B2B SaaS and services companies between $2M and $20M in revenue. They're in one of two situations: they're still the primary closer despite having hired a team, or they have a sales team that isn't performing and can't explain why. We find the load-bearing problem before we prescribe a fix. Every engagement starts with a diagnostic. 6-18 months after engaging with Mindracer, companies have gone on to meaningful commercial outcomes including over $200m in fundraising, and acquisitions.
Why Sales Keeps Failing Inside Founder-Led Companies
You've built a solid business, but you remain the primary rainmaker. You've attempted to hire salespeople—perhaps investing $150K or $1.5m, with multiple attempts. The results have been consistently disappointing.
We've met founders who tried to hire 30 times without success. You are not alone.
The typical pattern: promising hire, 6-9 months of underperformance, departure. Then the cycle repeats.
When a salesperson underperforms for 6–9 months, the founder pays the financial cost *and* absorbs the sales burden again.
The challenge isn't finding "better salespeople." The challenge is the absence of infrastructure for them to operate within, and the question of whether the business is ready for sales at all.
MindRacer works with founder-led companies to build the commercial systems that make revenue generation repeatable and remove the founder as the bottleneck.
If thats you, we can help you.
Why Sales Hires Consistently Underperform
When founders hire salespeople without underlying infrastructure, a predictable pattern emerges:
The new hire typically comes from a larger organization with established systems—documented processes, clear ICP, proven messaging, CRM workflows, onboarding protocols.
They arrive at your company where those elements exist only in your head.
For 6-9 months, they attempt to replicate what you do instinctively. You remain the primary closer while carrying their compensation. Eventually, the relationship ends.
The issue isn't the individual. It's the absence of transferable systems.
Across 100+ engagements, we consistently observe that founders' "sales problems" are actually:
- Lack of readiness for sales. The firm has not yet figured out how to create demand and wants to "hire" the skill.
- Positioning or messaging gaps—the market doesn't clearly understand who you serve or your differentiation
- Mismatched hiring for stage—senior hires can't build infrastructure that doesn't exist
- Undocumented methodology—no way to transfer what's currently in the founder's head
You cannot hire someone to build what hasn't been designed.
Our Approach: Diagnose First, Prescribe Second
We don't arrive with predetermined solutions. Every business has different constraints, strengths, and gaps.
X-Ray Diagnostic
We examine your current commercial operation:
- Revenue methodology and product structure
- Budget allocation across marketying and sales.
- Customer acquisition costs and Profit by product line
- Review Sales conversations and Marketing collateral
- Organizational structure and role clarity
- What's actually working vs not.
Leaders discover the real issues.
The deliverable:
Your top priorities to build or accelerate a functional revenue system.
Specific to your business, based on data, not generic frameworks.
You'll have clarity on what needs to happen now and next.
Then, if we agree, we will join your team and make it happen.
Revenue Transformation
Once priorities are clear, we build or rebuild the infrastructure:
EXAMPLES:
- Strategic foundation work (ICP definition, value proposition, market positioning)
- Team structure reallocation
- Training and coaching team members
- Repeatable revenue operating system
- Identifying the leader who will run the system when we leave.
By the end of this engagement, you have a commercial system that produces revenue predictably, without relying on the founder to drive every deal.
Who This Is For:
We work with companies with specific characteristics:
Business Profile:
- $2M-$20M annual revenue
- Scalable Services firms and SaaS & technology firms
- US-based or with initial US revenue if expanding into the US market.
Founder Situation:
You've hired salespeople who haven't performed, and you're not sure whether the problem is the people or the system.
Or you've never had a sales team and you're preparing to build one for the first time.
Either way, you need a clear diagnosis before you make another expensive decision.
Our service is not designed for:
- Businesses dependent on founder's own personal advisory capability
- 100% custom or non-scalable service models
- Lifestyle businesses not oriented toward scale
Success Stories
Hear from Our Satisfied Clients
Highly Knowledgeable and results-focused, his team are top notch! Mindracer is brilliant to work with to address any sales challenge. - Kelly Campbell. CEO and Agency Growth Coach
For the first time in my tenure, I feel like we're on the right track and are on the cusp of concretizing an approach that will make a real difference in fueling our commercial sales and marketing engine. Thank you Dan.
- Scott Hartley, President
Dan and his team helped us to hit a record revenue year by providing decades of consultative sales expertise, experience, and nuanced tactical tips within a strong 12-week training program that was not only productive, but enjoyable.
- Nick Moretta, Founding Partner
I worked with Mindracer for 6 months with superb results. They helped streamline process and rethink how we approach the sale overall. Great team to work with, great results.
- Ric Waters, President
Dan helped me sharpen my sales leadership approach and develop the executive perspective needed to scale our firm more effectively. Whether it was dialing in our sales process, prepping for key hires, or leveling up my own leadership style, Dan brought a mix of practical advice and high level strategy that helped make a real impact.
Matt Alexander, Managing Director
The Discovery Call
This is a diagnostic designed to determine whether we can create meaningful impact in your business. We'll discuss your current situation, previous attempts, and what you've already tried. The objective is to determine if we can genuinely help—and to be direct if we cannot. If there's clear alignment, we'll discuss initiating an X-Ray. If not, you'll have clarity on what needs to happen next.