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The X-Ray is a comprehensive diagnostic of your current commercial operation. We don't arrive with predetermined solutions. We examine what you've built, what's working, what isn't, and why.

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X-Ray Diagnostic

Progress to Profit is where we build the commercial infrastructure identified in your X-Ray priorities.

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Progress to Profit Engagement

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Our initial discovery call is a diagnostic designed to determine whether we can create meaningful impact in your business.

We'll discuss your current situation, previous attempts, and what you've already tried. The objective is to determine if we can genuinely help—and to be direct if we cannot.

If there's clear alignment, we'll discuss initiating an X-Ray. If not, you'll have clarity on what needs to happen next.


Book a Discovery Call

Mindracer Consulting

Here's the tightened summary with clearer positioning:

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**MindRacer is a sales consulting firm that helps founder-led companies in the marketing industry ($5M-$50M revenue) build commercial infrastructure that removes the founder as the primary rainmaker.** Our clients are digital agencies, marketing technology companies, SEO firms, content businesses, and managed services providers—US-based companies with recurring revenue models. These founders have typically spent $50K-$300K on failed sales hires and are stuck in a pattern: promising hire, 6-9 months of underperformance, departure. The problem isn't finding better salespeople—it's the absence of transferable sales systems. We diagnose first through our X-Ray Diagnostic ($12K, 3 weeks), identifying the top 3 priorities to build a functional revenue system. Then we build that infrastructure through Progress to Profit ($40K, 90-180 days): documented sales processes, hiring protocols, onboarding frameworks, and revenue operating systems. By completion, clients have a commercial engine that produces revenue predictably without the founder closing every deal.

**We are sales systems consultants, not marketers—our expertise is building repeatable revenue generation infrastructure for companies in the marketing services sector.** Our approach is diagnostic, not prescriptive—we examine sales data, calls, and operations before recommending solutions. We're project-based (90-180 days), not multi-year retainers, and we transfer sales capability to the client's team rather than creating dependency. Founded by Dan Morris, who has 20 years in sales leadership, worked with 700+ CEOs, hired 100+ salespeople, and experienced founder burnout as a CEO. The tone is calm, authoritative, peer-to-peer—speaking to experienced founders who've already tried hiring their way out and are ready to build the sales system first. Primary CTA: Schedule a Discovery Call. Total investment is approximately $52K versus $325K+ for comparable sales consulting programs. We only work with US-based companies and don't serve businesses dependent on the founder's personal expertise or non-scalable service models.

