We Build Sales Systems for Founder-Led Marketing Companies
We work exclusively with founder‑led marketing companies ($5M+revenue) that have struggled with multiple failed sales hires. We are the only firm that combines exited Agency CEO experience with commercial system design to move them from founder‑dependent revenue to a repeatable, team‑run sales engine.
Who We Serve
Our clients are typically Founder-led Firms in the marketing industry, they provide services or tech solutions to marketers and CEOs. We help them scale. 6-18 months after engaging with Mindracer, companies have gone on to meaningful commercial outcomes including over $200m in fundraising, and acquisitions. Our clients typically see sales hiring success, forecasting accuracy, and pipeline quality stabilize within 90 days.
Why Sales Keeps Failing Inside Founder-Led Companies
You've built a $5M-$50M business, but you remain the primary rainmaker. You've attempted to hire salespeople—perhaps investing $50K, $150K, or more across multiple attempts. The results have been consistently disappointing.
The typical pattern: promising hire, 6-9 months of underperformance, departure. Then the cycle repeats.
When a salesperson underperforms for 6–9 months, the founder pays the financial cost *and* absorbs the sales burden again.
The challenge isn't finding "better salespeople." The challenge is the absence of infrastructure for them to operate within.
MindRacer works with founder-led marketing companies to build the commercial systems that make revenue generation repeatable and remove the founder as the bottleneck.
If thats you, we can help you.
Why Sales Hires Consistently Underperform
When founders hire salespeople without underlying infrastructure, a predictable pattern emerges:
The new hire typically comes from a larger organization with established systems—documented processes, clear ICP, proven messaging, CRM workflows, onboarding protocols.
They arrive at your company where those elements exist only in your head.
For 6-9 months, they attempt to replicate what you do instinctively. You remain the primary closer while carrying their compensation. Eventually, the relationship ends.
The issue isn't the individual. It's the absence of transferable systems.
Across 100+ engagements, we consistently observe that founders' "sales problems" are actually:
- Positioning or messaging gaps—the market doesn't clearly understand who you serve or your differentiation
- Mismatched hiring for stage—senior hires can't build infrastructure that doesn't exist
- Undocumented methodology—no way to transfer what's currently in the founder's head
You cannot hire someone to build what hasn't been designed.
Our Approach: Diagnose First, Prescribe Second
We don't arrive with predetermined solutions. Every business has different constraints, strengths, and gaps.
X-Ray Diagnostic
We examine your current commercial operation:
- Revenue methodology and product structure
- Customer acquisition costs and EBITDA by product line
- Sales conversations and marketing collateral
- Organizational structure and role clarity
- What's actually working versus what you believe is working
Founders often discover the real issues are simpler—and more solvable—than they expected.
The deliverable: Your top 3 priorities to build or accelerate a functional revenue system. Specific to your business, based on data, not generic frameworks.
You'll have clarity on what needs to happen now and next.
Progress to Profit Transformation (90-180 days)
Once priorities are clear, we build the infrastructure:
- Strategic foundation work (ICP definition, value proposition, market positioning)
- Documented revenue operating system
- 30-60-90 day onboarding frameworks
- Role design and hiring process
- Training for the founder or promoted leader who will run the system
By the end of this engagement, you have a commercial system that produces revenue predictably, without relying on the founder to drive every deal.
Who This Work Is Designed For
This approach is built for founder-led marketing companies with specific characteristics:
Business Profile:
- $5M-$50M annual revenue
- Digital agencies, marketing technology, SEO, content, or managed services
- Recurring revenue model
- US-based, delivered remotely
Founder Situation:
- Previous sales hiring attempts have been unsuccessful
- Currently the primary revenue generator, unable to step away
- Using operational frameworks like EOS
- Considering future exit but recognize the business isn't transferable in current state
You've reached the stage where hiring another salesperson won't fix the problem—but building the system will.
This approach does not fit:
- Businesses dependent on founder's personal expertise or reputation (brand consultants, PR firms, expert advisors)
- Non-repeatable or non-scalable service models
- Lifestyle businesses not oriented toward scale
Success Stories
Hear from Our Satisfied Clients
Highly Knowledgeable and results-focused, his team are top notch! Mindracer is brilliant to work with to address any sales challenge. - Kelly Campbell. CEO and Agency Growth Coach
For the first time in my tenure, I feel like we're on the right track and are on the cusp of concretizing an approach that will make a real difference in fueling our commercial sales and marketing engine. Thank you Dan.
- Scott Hartley, President
Dan and his team helped us to hit a record revenue year by providing decades of consultative sales expertise, experience, and nuanced tactical tips within a strong 12-week training program that was not only productive, but enjoyable.
- Nick Moretta, Founding Partner
I worked with Mindracer for 6 months with superb results. They helped streamline process and rethink how we approach the sale overall. Great team to work with, great results.
- Ric Waters, President
Dan helped me sharpen my sales leadership approach and develop the executive perspective needed to scale our firm more effectively. Whether it was dialing in our sales process, prepping for key hires, or leveling up my own leadership style, Dan brought a mix of practical advice and high level strategy that helped make a real impact.
Matt Alexander, Managing Director
The Discovery Call
This is a diagnostic designed to determine whether we can create meaningful impact in your business. We'll discuss your current situation, previous attempts, and what you've already tried. The objective is to determine if we can genuinely help—and to be direct if we cannot. If there's clear alignment, we'll discuss initiating an X-Ray. If not, you'll have clarity on what needs to happen next.